Kodak

The objective for this campaign was to increase brand awareness of the multi-functional Kodak Digital Smile Camera. The target audience consists of college students aged 18-25. They enjoy capturing moments in creative ways, primarily on their mobile devices. The target enjoys attending social events, going out to bars frequently. Snapchat is the most commonly used social media platform within our target. Our target is primarily drawn to ads providing product information that suits their lifestyle. A lighthearted and genuine tone is appealing to this target.

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